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Soft cultures

The symbolism of cross-border organizing 1

Bibliographic Data

ID20192997
AuthorsKristian Kreiner (0000-0001-6938-1081, Copenhagen Business School), Majken Schultz (0000-0003-0253-798X, Copenhagen Business School)
Year1995
Volume1
Issue1
Pages63-81
Publication date1995-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueStudies in Cultures Organizations and Societies (JOURNAL)
Journal identifiersISSN: 1024-5286
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10245289508523446
OpenAlexW2085967617
LanguageEN
Citations received3
References cited19

It is not always true that the concept of culture implies a convergence on one meaning, one set of values, one pattern of behaviour. This paper develops the notion of soft culture. Cultures are soft in the sense that multiple renderings of reality are accepted and legitimized. Soft culture is studied in the context of cross-national technology development projects. Such projects are loosely structured communities, as organizational actors are separated in time and space. The paper demonstrates how symbols work among those actors. In addition to the traditional uses of symbolic categorizing, in soft culture the symbols also play an important role in attracting more networks to the action and licensing a wide variety of exploratory activities. These equivocal characteristics of symbols should be considered a strength in face of overwhelming uncertainty since they allow actors to construct multiple futures and pursue them

Business · Economics · Epistemology · Futures contract · Social science · Sociology · Computer Science · Engineering · History · Innovation and Knowledge Management · Management and Organizational Studies · University-Industry-Government Innovation Models · Artificial Intelligence

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Unique citing works3
Citations per year0,09
Citation span1994 - 2026 (33)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 2

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