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Witchcraft for Sale! Commodity vs. Community in the Neopagan Movement

Bibliographic Data

ID20199391
AuthorsDavid Waldron (0000-0002-0972-5935, corresponding author)
Year2005
Volume9
Issue1
Pages32-48
Publication date2005-08-01
Open AccessNo
TypeARTICLE
VenueNova Religio The Journal of Alternative and Emergent Religions (JOURNAL)
Journal identifiersISSN: 1092-6690 • E-ISSN: 1541-8480
PublisherProject MUSE (PUBLISHER • US)
DOI10.1525/nr.2005.9.1.032
OpenAlexW1998790773
LanguageEN
Citations received8
References cited1

The growth of the Pagan and Witchcraft revivalist movements (Neopaganism) is well documented in the Anglophone world. However, Witchcraft movements are also closely linked to a vibrant set of subcultures and a multitude of representations in popular culture. In this context investigating the relationship between Witchcraft as a religious community and its representation in consumer culture and mass media is extremely significant. This article examines the ambiguous relationship between witch and Wiccan communities and the vast array of merchandising, popular culture and media representations that surround them. In creating the WIKID WITCH KIT I hope to take you on a magickal and exciting journey! Through ritual, music, song and spoken word I will help you unleash your inner magick and discover the wonderful and positively empowering world of Witchcraft. As part of this journey you will discover your WIKID magickal name, giving you access to our exclusive website and online coven. There you can meet up with other WIKID Witches to swap spells, stories, and ideas. And every full moon I will personally join you for an online gathering—which will be truly WIKID. WIKID Witch Kit features WIKID Magick Fizz/WIKID Magick Potions/WIKID Magick Fire/WIKID Magick Star/WIKID Magick Cord/WIKID Magick Audio CD.1

Art · Literature · Media studies · Multitude · Political science · Politics · Popular culture · Sociology · Witch · Folklore, Mythology, and Literature Studies · History · Law · Mormonism, Religion, and History · Religious Studies and Spiritual Practices

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Citations per year0.62
Citation span2013 - 2026 (14)
Highly citedNo

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