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Be United, Be Virtuous

Bibliographic Data

ID20199574
AuthorsKarline Mclain (Bucknell University, corresponding author)
Year2011
Volume15
Issue2
Pages20-49
Publication date2011-11-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueNova Religio The Journal of Alternative and Emergent Religions (JOURNAL)
Journal identifiersISSN: 1092-6690 • E-ISSN: 1541-8480
PublisherProject MUSE (PUBLISHER • US)
DOI10.1525/nr.2011.15.2.20
OpenAlexW1529267429
LanguageEN
Citations received4

In one popular devotional poster the Indian god-man Shirdi Sai Baba (d. 1918) gazes out at the viewer, his right hand raised in blessing. Behind him are a Hindu temple, a Muslim mosque, a Sikh gurdwara, and a Christian church; above him is the slogan, “Be United, Be Virtuous.” In his lifetime, Shirdi Sai Baba acquired a handful of Hindu and Muslim devotees in western India. Over the past several decades, he has been transformed from a regional figure into a revered persona of pan-Indian significance. While much scholarship on religion in modern India has focused on Hindu nationalist groups, new religious movements seeking to challenge sectarianism have received far less attention. Drawing upon primary devotional materials and ethnographic research, this article argues that one significant reason for the rapid growth of this movement is Shirdi Sai Baba’s composite vision of spiritual unity in diversity, construed by many devotees as a needed corrective to rigid sectarian ideologies

Aesthetics · Art · Blessing · Buddhism · Hindu nationalism · Hinduism · Ideology · Nationalism · Political science · Scholarship · Sectarianism · Slogan · Sociology · Theology · Worship · Anthropological Studies and Insights · Gender Studies · History · Indian History and Philosophy · Law · Philosophy · Religion and Society Interactions · Religious studies

  • From Neither/Nor to Both/And

    Open Access•Jonathan Loar•International Journal of Hindu…•2018

  • Resolving Grievances for Mutual Beneficence

    Open Access•Taesoo Kim, Dwi Wahyuni•Millah Journal of Religious Studies•2025

  • In Defense of Brothering

    Drew Thomases•Journal of the American Academy…•2016

  • Sai Baba of Bombay

    William Elison•History of Religions•2014

Unique citing works4
Citations per year0,33
Citation span2014 - 2025 (12)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 4

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