The Problem of Reconciliation of New Public Governance and Postmodernism
The Conditions of Returning to Communitarianism; Pp. 333–353
Bibliographic Data
| ID | 20205954 |
|---|---|
| Authors | Adomas Vincas Rakšnys (0000-0002-2128-6314, Mykolas Romeris University), Arvydas Guogis (0000-0001-8371-3556, Mykolas Romeris University), Aleksandras Minkevičius |
| Year | 2015 |
| Volume | 19 |
| Issue | 4 |
| Pages | 333-353 |
| Publication date | 2015-11-26 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Trames Journal of the Humanities and Social Sciences (JOURNAL) |
| Journal identifiers | ISSN: 1406-0922 • E-ISSN: 1736-7514 |
| Publisher | Estonian Academy Publishers (PUBLISHER • EE) |
| DOI | 10.3176/tr.2015.4.02 |
| OpenAlex | W2293418802 |
| Language | EN |
| References cited | 11 |
The article critically analyzes the relation of postmodernism and new public governance with regard to community development. The ethical ideals of the past in the period of postmodernism are extinct, and new ideals should replace them. However, the values of postmodern capitalism often do not allow them to be formed, not to talk about the fact that the very existence of the values in the postmodern period is questioned. The authors build some kind of bridge between the past communitarianism and contemporary sense of community in order to revive it. The authors are trying to answer the question why tribal marketing in its specific form as community is suitable for the new public governance. The authors answer that tribal marketing in its specific form as community is suitable for the new public governance due to its attitude towards community as active co- creators and due to the durability, historicism and immortality in the society provided by the brand and mobilization of its members in solving identity problems. Tribal marketing in new public governance could also help to solve the problem of shortage of community motivation systems, by using socio-psychological factors and the phenomenon of the competing tribes
Civil society · Environmental ethics · Epistemology · Ideology · Political science · Politics · Postmodernism · Relativism · Sociology · Appreciative Inquiry and Organizational Change · Globalization and Cultural Identity · Law · Leadership, Human Resources, Global Affairs
Critical Discursive Psychology
Metaphysics without Truth, on the Importance of Consistency within Nietzsche’s Philosophy
Modernity and Postmodernity
Simulacra and Simulation
Decentring Leisure
Economy and Society
Decentring leisure
The New Governance
The Middle Aging of New Public Management
Complexity and post-modernism
The Postmodern Condition
| Citation velocity | historical |
|---|---|
| Highly cited | No |