What do we mean by Media Practice Education

Bibliographic Data

ID20207883
AuthorsJohn Ellis (0000-0002-2499-6661, corresponding author)
Year2000
Volume1
Issue1
Pages5-11
Publication date2000-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Media Practice (JOURNAL)
Journal identifiersISSN: 1468-2753 • E-ISSN: 2040-0926
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14682753.2000.10807066
OpenAlexW2093270148
LanguageEN
Citations received2
References cited12

Changes in the television industry have simplified technological aspects and complicated business practice. Technological change has not however eliminated the need to teach the skills of programme-making which are, if anything, being pushed onto the formal education and training sector by the decline of traditional entry-level roles. This essay argues that it is not sufficient for the education sector to teach such skills alone. A glass ceiling is developing in the industry between the activity of programme-making and the business of management, and the progression route from programme-making to senior management is atrophying. Programme-making is becoming the business of exploited youth. Television's new power structure, calling the shots for programme-makers, is peopled by legal affairs executives, schedulers, business studies and marketing graduates. If programme-makers are to hold their own in broadcasting, then they will have to be taught the skills appropriate to these roles as well

Business · Business education · Economic growth · Economics · Engineering ethics · Formal education · Glass ceiling · Good practice · Higher education · Pedagogy · Political science · Public relations · Sociology · Cultural Industries and Urban Development · Engineering · Media Studies and Communication · Marketing

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