Unveiling communication strategies through public space signs
A linguistic landscape study in Badung Smart Heritage Market, Bali-Indonesia
Bibliographic Data
| ID | 20253297 |
|---|---|
| Authors | Ketut Widya Purnawati (0000-0003-1710-4693, Udayana University, corresponding author), Ketut Artawa (0000-0003-3759-1783, Udayana University), Made Sri Satyawati (0000-0003-4136-0515, Udayana University), I Nyoman Kardana (0000-0001-6855-0576, Warmadewa University) |
| Year | 2025 |
| Volume | 12 |
| Issue | 1 |
| Publication date | 2025-12-31 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Cogent Arts and Humanities (JOURNAL) |
| Journal identifiers | ISSN: 2331-1983 • E-ISSN: 2331-1983 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/23311983.2024.2444045 |
| OpenAlex | W4405629733 |
| Language | EN |
| Citations received | 3 |
| References cited | 47 |
This study highlights the communication strategies used in outdoor signage at the Badung Smart Heritage Market in Bali, Indonesia, exploring the factors influencing language choices and how these signs interact with local cultural identity to shape visitor experiences. Data was collected through observation, photographic documentation, and interviews, which were analyzed qualitatively. The results show that the market fosters cultural awareness, strengthens community ties, and enhances tourism competitiveness. Although dominated by Indonesian and English, the Balinese script and language remain vital in expressing local identity. The Badung Smart Heritage Market presents opportunities to preserve and promote cultural heritage through creative communication strategies. These markets can become valuable assets for local communities and tourism with thoughtful approaches. To enhance signage in Badung Smart Heritage Market, stakeholders can create multilingual, visually clear, culturally reflective signs that engage and inform. Incorporating adaptable designs, interactive QR codes, and co-branded signage with local businesses can ensure sustainable, accessible navigation that celebrates Bali’s heritage while meeting diverse visitor needs
Architectural engineering · Geography · Linguistic landscape · Linguistics · Public space · Engineering · History · Language, Discourse, Communication Strategies · Linguistics and Language Analysis · Swearing, Euphemism, Multilingualism
Semiotics
Methods of Text and Discourse Analysis
Translation Alternatives of Indonesian Public Signs
Adjustments in Indonesian-English Translation of Public Signs in Bali
Kontestasi Bahasa Pada Tanda Luar Ruang Di Daerah Pariwisata (Language Contestation on the Public Signs in a Touristic Area)
Semiotic Landscapes
Language contestation at Batukau Temple, Bali (a linguistic landscape study)
Local language vitality in Kupang city, Indonesia
The languages on the border of Indonesia and Timor Leste
Linguistic landscape of Mojosari
Language contextualization in public space in Maluku Province
Centripetal and centrifugal interconnection on hotel and restaurant linguistic landscape of Bali, Indonesia
Maintaining and revitalising Balinese language in public space
A Study on the English Translation of Public Signs in Chinese Destinations
Communication Theory
Spaces of consumption and senses of place
Linguistic Landscape and Ethnolinguistic Vitality
| Unique citing works | 3 |
|---|---|
| Citations per year | 3 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |