Strange Bedfellows

Technology, Campaign Finance, and the Marketing of Religion on U.S. Presidential Campaign Buttons

Bibliographic Data

ID20254234
AuthorsEric Michael Mazur (Wesleyan University, corresponding author)
Year2022
Volume11
Issue1
Pages103-138
Publication date2022-11-22
Open AccessNo
TypeARTICLE
VenueJournal of Religion Media and Digital Culture (JOURNAL)
Journal identifiersISSN: 2588-8099 • E-ISSN: 2165-9214
PublisherWalter de Gruyter GmbH (PUBLISHER • DE)
DOI10.1163/21659214-bja10066
OpenAlexW4310054389
LanguageEN
References cited18

At the end of the nineteenth century, revolutions in button technology, campaign, finance, and the make-up and role of religion in American society, justified the use of, the button to appeal to voters of different communities, even religious communities, broadly speaking. At the end of the twentieth century, revolutions in digital technology, campaign finance, and the place and role of religion in American culture again, transformed how U.S. presidential campaign buttons represented religion. The first transformations facilitated the commodification of the votes, justifying the expenditure, of large amounts of money on media technology to secure them. The second, transformations facilitated the commodification of the candidates, justifying the use of, technology and religion to raise funds for the campaign. Rather than serving as the, signpost to identify the voter, religion became the message to attract the consumer

Advertising · Appeal · Business · Campaign finance · Commodification · Economics · Economy · Media studies · Political economy · Political science · Politics · Presidential campaign · Presidential system · Sociology · Law · Religion and Society Interactions

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