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The ‘Spiritual’ and the ‘Religious’ in the Twittersphere

A Topic Model and Semantic Map

Bibliographic Data

ID20254271
AuthorsFabian Winiger (0000-0003-3799-4523, University of Zurich), Gerold Schneider (0000-0002-1905-6237, University of Zurich), Janis Goldzycher (University of Zurich), David Neuhold (0000-0001-5016-9136, University of Lucerne), Simon Peng‐Keller (0000-0001-5738-3653, University of Zurich), Simon Peng-Keller
Year2025
Volume14
Issue1
Pages1-22
Publication date2025-03-21
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Religion Media and Digital Culture (JOURNAL)
Journal identifiersISSN: 2588-8099 • E-ISSN: 2165-9214
PublisherWalter de Gruyter GmbH (PUBLISHER • DE)
DOI10.1163/21659214-bja10123
OpenAlexW4408835723
LanguageEN
Citations received1
References cited26

One of the principal challenges of religious studies is the lack of a widely accepted normative definition of the terms ‘religion’ and ‘spirituality.’ Responding to recent calls for methodological innovation in this field, in this paper we present a “bottom-up” approach to outlining these concepts based on an interdisciplinary, usage-based approach, which combines qualitative analysis with methods of distributional semantics. Based on the Firthian principle that a word may be known “by the company it keeps,” we used a convenience sample of 138,000 Tweets gathered between March and April 2021 to calculate seven clusters of terms related to ‘spirituality’ and ‘religion.’ Three authors then coded these clusters to propose a tentative name for each. An unsupervised sentiment analysis was conducted and presented on a concept map. We suggest that the Twitter (now ‘X’) data at hand echoes the popular perception of ‘spirituality’ as a positively connoted term, which contrasts with a negatively connoted ‘religion.’ However, the data may be interpreted to arrive at more nuanced and, at times, contradictory interpretations

Linguistics · Media, Religion, Digital Communication · Philosophy · Psychology · Sentiment Analysis and Opinion Mining · Social Media and Politics

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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