The Role of Theory in Developing Effective Health Communications
Dados Bibliográficos
| ID | 20299287 |
|---|---|
| Autores | Martin Fishbein (University of Pennsylvania), Joseph N Cappella, Joseph Cappella (0000-0002-1998-4826, University of Pennsylvania) |
| Ano | 2006 |
| Volume | 56 |
| Fascículo | suppl_1 |
| Páginas | S1-S17 |
| Data de publicação | 2006-08-01 |
| Peer Reviewed | Sim |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | Journal of Communication (JOURNAL) |
| Identificadores do periódico | ISSN: 0021-9916 • E-ISSN: 1460-2466 |
| Editora | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1111/j.1460-2466.2006.00280.x |
| OpenAlex | W2090966558 |
| Idioma | EN |
| Citações recebidas | 139 |
| Referências citadas | 33 |
This study attempts to show the relevance of behavioral theory for developing communications designed to promote healthy and/or to prevent or alter unhealthy behaviors. After describing an integrative model of behavioral prediction, the model’s implications for designing persuasive communications are considered. Using data from a study on smoker’s intentions to continue smoking and to quit, it is shown how the theory helps identify the critical beliefs underlying these or other intentions. Finally, it is argued that although behavioral theory can help identify the beliefs that should be targeted in a persuasive communication, our ability to change these beliefs will ultimately rest on communication theory
Behavior change · Behavioural sciences · Cognition · Cognitive psychology · Communication theory · Fear appeal · Health communication · Persuasion · Persuasive communication · Political science · Psychotherapist · Relevance (law) · Relevance theory · Theory of planned behavior · Behavioral Health and Interventions · Climate Change Communication and Perception · Communication · Computer Science · Media Influence and Health · Psychology · Social Psychology
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Application of the Theory of Planned Behaviour to inform development of a Dissemination and Implementation science training for nutrition practitioners
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Impact of an Advertising Campaign on Condom Use in Urban Pakistan
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Attitudes and Attitude Change
Self-Efficacy
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The role of theory in HIV prevention
Self-efficacy
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| Obras citantes distintas | 139 |
|---|---|
| Citações por ano | 6,95 |
| Intervalo de citações | 2006 - 2026 (21) |
| Velocidade de citação | current |
| Altamente citado | Sim |
| Tipos de citação | Neutras: 125 |