An exchange on corporate advertising
Bibliographic Data
| ID | 20299537 |
|---|---|
| Authors | Robert L Heath (0000-0002-0331-0755, University of Houston), Richard Alan Nelson (0000-0002-7148-0676, University of Houston), Robert G Meadow (University of Southern California) |
| Year | 1983 |
| Volume | 33 |
| Issue | 4 |
| Pages | 114-120 |
| Publication date | 1983-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Communication (JOURNAL) |
| Journal identifiers | ISSN: 0021-9916 • E-ISSN: 1460-2466 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1111/j.1460-2466.1983.tb02441.x |
| OpenAlex | W2110393741 |
| Language | EN |
Robert L. Heath, Richard Alan Nelson, Robert G. Meadow; An exchange on corporate advertising, Journal of Communication, Volume 33, Issue 4, 1 December 1983
Library science · Media studies · Sociology · Advertising and Communication Studies · Computer Science
| Citation velocity | historical |
|---|---|
| Highly cited | No |