Re-Decoding Advertisements
Bibliographic Data
| ID | 20300612 |
|---|---|
| Authors | Matthew P Mcallister (0000-0002-9753-3094, Virginia Tech, corresponding author) |
| Year | 1996 |
| Volume | 46 |
| Issue | 2 |
| Pages | 150-157 |
| Publication date | 1996-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Communication (JOURNAL) |
| Journal identifiers | ISSN: 0021-9916 • E-ISSN: 1460-2466 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1111/j.1460-2466.1996.tb01481.x |
| OpenAlex | W2113557733 |
| Language | EN |
| References cited | 2 |
Journal Article Re-Decoding Advertisements Get access Matthew P. McAllister Matthew P. McAllister 1Virginia Tech Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 46, Issue 2, June 1996, Pages 150–157, https://doi.org/10.1111/j.1460-2466.1996.tb01481.x Published: 07 February 2006
Advertising · Business · Decoding methods · Media studies · Sociology · Telecommunications · Cinema and Media Studies · Computer Science · Cultural Studies and Postmodernism · Law in Society and Culture
| Citation velocity | historical |
|---|---|
| Highly cited | No |