The Effects of Three Types of Profane Language in Persuasive Messages

Bibliographic Data

ID20300799
AuthorsRobert N Bostrom, John R Baseheart, Charles M Rossiter
Year1973
Volume23
Issue4
Pages461-475
Publication date1973-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Communication (JOURNAL)
Journal identifiersISSN: 0021-9916 • E-ISSN: 1460-2466
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1111/j.1460-2466.1973.tb00961.x
OpenAlexW1992285075
LanguageEN
Citations received11
References cited4

The present investigation was concerned with the effect of using profanity in a communication on receiver attitude change and speaker credibility ratings. Results of the investigation found no support for the superiority of a persuasive communication using profanity of a religious, excretory, or sexual nature over the same communication devoid of such profanity. It was found, however, that if one of the above three types of profanity is included in a communication, greater attitude change can be expected to occur if the communicator is a female using any one of the three profanity-types mentioned than if the communicator is a male using the same types of profanity. Finally, it was found that using profanity in a communication generally has a detrimental effect on the perceived credibility of the communicator

Credibility · Persuasion · Persuasive communication · Political science · Communication · Hate Speech and Cyberbullying Detection · Linguistics, Language Diversity, and Identity · Psychology · Social Psychology · Swearing, Euphemism, Multilingualism

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