Children's Responsiveness to Commercials
Dados Bibliográficos
| ID | 20301206 |
|---|---|
| Autores | Thomas S Robertson (0000-0003-3913-7533, University of Pennsylvania), John R Rossiter (0000-0002-0311-6506, University of Pennsylvania) |
| Ano | 1977 |
| Volume | 27 |
| Fascículo | 1 |
| Páginas | 101-106 |
| Data de publicação | 1977-03-01 |
| Peer Reviewed | Sim |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | Journal of Communication (JOURNAL) |
| Identificadores do periódico | ISSN: 0021-9916 • E-ISSN: 1460-2466 |
| Editora | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1111/j.1460-2466.1977.tb01804.x |
| OpenAlex | W2083262055 |
| Idioma | EN |
| Citações recebidas | 9 |
| Referências citadas | 5 |
Thomas S. Robertson, John R. Rossiter; Children's Responsiveness to Commercials, Journal of Communication, Volume 27, Issue 1, 1 March 1977, Pages 101–106
Center (category theory) · Library science · Media studies · Sociology · Computer Science · Gender, Feminism, and Media · Media Studies and Communication · Psychology · Social Media and Politics
Developing Discriminating Consumers
Program/Commercial Separators in Children's Television Programming
Adult Mediation of Television Advertising Effects
Commentary Mismeasurement of children's understanding of the persuasive intent of advertising
The Role of Family Communication in Consumer Learning
Parental Mediation of Television Advertising Effects
Impact of nutrition messages on children's food choice
Children's Perceptions of Changes in Size of Televised Images
On the Consequences of Television-Related Parent-Child Interaction
| Obras citantes distintas | 9 |
|---|---|
| Citações por ano | 0,19 |
| Intervalo de citações | 1979 - 2010 (32) |
| Velocidade de citação | historical |
| Altamente citado | Não |
| Tipos de citação | Neutras: 7 |