Zur religiösen Codierung moderner Ernährung. Ayurvedische Koch- und Ernährungsbücher als Lebensratgeber
Bibliographic Data
| ID | 20320303 |
|---|---|
| Authors | Andreas Koch (0000-0002-3420-4875, corresponding author), Anne Koch (0000-0002-5236-6085) |
| Year | 2005 |
| Volume | 57 |
| Issue | 3 |
| Pages | 243-264 |
| Publication date | 2005-01-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Zeitschrift für Religions- und Geistesgeschichte (JOURNAL) |
| Journal identifiers | ISSN: 0044-3441 • E-ISSN: 1570-0739 |
| Publisher | Walter de Gruyter GmbH (PUBLISHER • DE) |
| DOI | 10.1163/1570073054396000 |
| OpenAlex | W2058741522 |
| Language | DE |
The article surveys German-language ayurvedic cooking and nutrition books from 1990 until today. The semantic analysis reveals a market diversification that corresponds to the following categories: health, diet, spirituality, and individualism. These are main attractors of Ayurveda along with its promises of holistic balance and cosmological integration. Because this development can be interpreted as a reaction to the Western scientific formation of "Ayurveda" within popular life advice literature, this essay uses the concept of reflexive nutrition as derived from M. Stausberg's reflexive ritualization (ZRGG 1/2003). Furthermore, the success of these books indicates an absence of Christian dietetics in Germany's religion landscape
Alternative medicine · Diversification (marketing strategy) · German · Linguistics · Social science · Sociology · Spirituality · Consumer behavior in food and health · Medicine · Philosophy
| Highly cited | No |
|---|