Assessing Attitudes and Preferred Communication Methods toward Forestry from a Statewide Survey of Mississippi Public School Teachers

Forest resources are important economic assets to Mississippi. Therefore, the forestry community needs to maintain viable relationships with key constituency groups such as teachers. The study’s objectives were to use focus groups and mail questionnaires to determine values, attitudes, and educational needs of Mississippi’s public school teachers toward forestry and forest industry. Most teachers had positive or somewhat positive attitudes (70%) toward forest industry. No significant differences were found between prekindergarten through 3rd- and 4th- through 8th-grade teachers (t =0.308, p =0.758), prekindergarten through 3rd- and 9th- through 12th-grade teachers (t = –0.667, p = 0.506), or 4th- through 8th- and 9th-through 12th-grade teachers (t = 0.246, p = 0.806). Preferred communication methods for teachers in general were school visits, educational materials, and partnerships. Preferred topics of interest were the environment, wildlife habitat, and wildlife. This study stresses the importance of tailoring communication and educational activities to address state-specific social and cultural needs of teachers

Business · Focus group · Geography · Medical education · Pedagogy · Political science · Public relations · Wildlife · Animal and Plant Science Education · Diverse Educational Innovations Studies · Focus Groups and Qualitative Methods · Medicine · Psychology · Ecology · Forestry · Marketing

• Mail and telephone surveys

  Don A Dillman•Mail and telephone surveys•1978

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• Successful Focus Groups

  David Morgan, David L Morgan•Successful focus groups•1993

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• Focus groups as a human dimensions research tool

  D Minnis, Donna L Minnis et al.•Human Dimensions of Wildlife•1997

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