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In backyards, on front lawns

Examining informal risk communication and communicators

Bibliographic Data

ID20402860
AuthorsLaura N Rickard (0000-0002-5668-7580, Cornell University, corresponding author)
Year2011
Volume20
Issue5
Pages642-657
Publication date2011-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePublic Understanding of Science (JOURNAL)
Journal identifiersISSN: 0963-6625 • E-ISSN: 1361-6609
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/0963662509360295
PMID22164704
OpenAlexW2023954823
LanguageEN
Citations received8
References cited43

Risk communicators are often envisioned as government officials, public relations practitioners, or health workers. Yet much of the public’s risk information comes from informal messages and unofficial carriers. Referred to in this study as “informal risk communicators” (IRCs), these individuals are often service workers who relay risk information to public audiences, though often outside of their formal job descriptions. Literatures in the health communication, science and technology studies, and risk communication fields have considered ideas relevant to explaining these individuals, and the risk communication work they perform. To further explore this category of individuals, this study examines the communicative practices of commercial pesticide applicators, using both in-depth interviews and surveys. Through their interactions with clients, these individuals offer care, as well as project expertise and identity; however, the extent to which this work is recognized and validated is less clear. Both applied and theoretical implications of this research are considered

Business · Environmental health · Pedagogy · Political science · Public health · Public relations · Risk communication · Science communication · Sociology · Engineering · Medicine · Nursing · Public Relations and Crisis Communication · Rhetoric and Communication Studies · Risk Perception and Management · Marketing

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Unique citing works8
Citations per year0,53
Citation span2011 - 2025 (15)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 8

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