Stories that Heal

Health promotion in sub-Saharan Africa often has poor results because many interventions neglect local cultural frameworks. This paper reviews how African literature and storytelling, spanning oral traditions, novels, poetry and drama, can strengthen culturally grounded health communication. Interpreting narratives through the health belief model ( HBM ) and social cognitive theory ( SCT ), it examines how stories frame risk, model health behaviours and build collective efficacy. Drawing on works by Achebe, Ngũgĩ, p’Bitek, Soyinka and Bâ, alongside case studies of HIV , malaria and Ebola interventions, the analysis shows that storytelling can reduce stigma, enhance trust and inspire behavioural change. The paper recommends creating frameworks for integrating storytelling into health promotion, training health workers in narrative competence, and expanding research on its behavioural impact. African literature emerges as both an analytical and practical resource for culturally responsive, sustainable, public health strategies

Ethnography · Health communication · Health promotion · Narrative · Narrative inquiry · Psychological intervention · Public health · Storytelling · Empathy and Medical Education · Media Influence and Health · Postcolonial and Cultural Literary Studies