A Case of "Disneyization"? The Cheung Chau Bun Festival, Hong Kong
Bibliographic Data
| ID | 20414718 |
|---|---|
| Authors | Hiu Yan Lee (0000-0002-8156-3707, Email: [email protected], corresponding author) |
| Year | 2017 |
| Volume | 17 |
| Issue | 2 |
| Pages | 107-117 |
| Publication date | 2017-07-13 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Tourism Culture & Communication (JOURNAL) |
| Journal identifiers | ISSN: 1098-304X • E-ISSN: 1943-4146 |
| Publisher | Cognizant, LLC (PUBLISHER) |
| DOI | 10.3727/109830417x14966810027553 |
| OpenAlex | W2734422662 |
| Language | EN |
| References cited | 8 |
The Bun Festival is an important cultural event on Cheung Chau, an outlying island in Hong Kong, best known for its "bun snatching" competition, in which competitors scramble up bamboo towers covered with steamed buns, vying to retrieve the greatest number of buns within a time limit. Originating as a traditional Taoist ritual, the Festival has recently emerged as a popular tourism event. This article explores the evolutionary process of the Festival from a local folk religious practice into a themed event. The researchers discuss the perceptions of visitors and residents towards the changing Festival, and their concerns about development. Applying Bryman's four trends of "Disneyization," it is observed that the contemporary Bun Festival has parallels with the development and marketing of the various Disney parks. In addition to socioeconomic problems associated with the huge influx of tourists on this normally tranquil island, the article proposes that transformation into a tourism spectacle has caused the loss of the event's uniqueness and threatens its cultural authenticity
Advertising · Archaeology · Business · Cultural tourism · Operations management · Parallels · Political science · Sociology · Spectacle · Tourism · Tourism geography · Asian Culture and Media Studies · Engineering · History · Law · Media, Gender, and Advertising · Sport and Mega-Event Impacts · Marketing
| Highly cited | No |
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