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Cross-Cultural Comparsion of International Tourist Destination Images

Bibliographic Data

ID20414902
AuthorsHsuan-Hsuan Chang, Hsuan Hsuan Chang (0000-0002-6108-0484, corresponding author)
Year2011
Volume11
Issue3
Pages183-199
Publication date2011-05-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueTourism Culture & Communication (JOURNAL)
Journal identifiersISSN: 1098-304X • E-ISSN: 1943-4146
PublisherCognizant, LLC (PUBLISHER)
DOI10.3727/109830412x13346876802239
OpenAlexW2324947166
LanguageEN
Citations received1
References cited52

The researchers undertook an empirical examination of the tourist images of Taiwan prior to and after visiting a Taiwanese tourist night market. A survey was distributed at Shilin night Market and generated 230 responses from Japanese, 171 from US/Canadian, and 95 from Mandarin-speaking Chinese tourists. The data analysis indicated significant differences between the trip characteristics of respondents from the three groups. The images held by visitors from Japan and Hong Kong/Macau/China were found to be more positive after than before they visited the night market. However, the tourism images held by visitors from the US and Canada were the same after as before visiting. The results indicated that the changes between induced (before the trip) and complex tourism images (after the trip) varied on the basis of nationality, age, occupation, education, and income. The researchers suggest that the Taiwan Tourism Bureau and organizations associated with the tourist night market should implement marketing strategies targeted at international tourists, including promotion and product development, on the basis of their nationality and/or cultural background

Advertising · Business · China · Geography · Immigration · Mandarin Chinese · Nationality · Political science · Tourism · Culinary Culture and Tourism · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Marketing

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Unique citing works1
Citations per year0,07
Citation span2012 - 2012 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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