Communicator-in-chief
How Barack Obama used new media technology to win the white house
Bibliographic Data
| ID | 20428975 |
|---|---|
| Authors | Jody C Baumgartner (0000-0002-2575-9393), John Allen Hendricks (0000-0003-1387-392X), Jr Robert E Denton |
| Year | 2009 |
| Pages | 188 |
| Publication date | 2009-01-01 |
| Open Access | No |
| Type | BOOK |
| Venue | Communicator-in-chief (SOURCE_BOOK) |
| Publisher | Lexington Books (PUBLISHER) |
| ISBN | 9780739141052 |
| Open Library | OL23725411M |
| Language | EN |
"Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation."--Jacket
2008 · barack Obama (1961-) · Communication in politics · Election · Mass media · Obama, barack · Political aspects · Political campaigns · Presidents · Presidents, election · united states
| Highly cited | No |
|---|