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Accounting for Tastes

Bibliographic Data

ID20430009
AuthorsGary S Becker (corresponding author)
Year2009
Pages278
Publication date2009-01-01
Open AccessNo
TypeBOOK
VenueAccounting for Tastes (SOURCE_BOOK)
PublisherHarvard University Press (PUBLISHER • US)
DOI10.4159/9780674020658
OpenAlexW1979933087
ISBN9780674020658
Open LibraryOL29577328M
LanguageEN
Citations received227

Becker argues that past experiences and social influences form two basic capital stocks, personal and social, and applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits.

Addiction · Advertising · advertising effects · Business · Conspicuous consumption · Consumption (sociology) · Criminology · Economics · Gary Becker · Habit · Human capital · Index (typography) · Institutional economics · Microeconomics · Neoclassical economics · Peer pressure · personal capital · Personal consumption expenditures price index · Personal income · Pleasure · Positive economics · Rational choice theory (criminology) · Social capital · Social influence · Social science · Sociology · Sympathy · Taste · Decision-Making and Behavioral Economics · Economic and Environmental Valuation · Economic Theory and Institutions · Psychology · Social Psychology · Accounting

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Citation span1996 - 2026 (31)
Highly citedYes
Open DOILibgen
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