The economics of dating — an empirical investigation
Bibliographic Data
| ID | 20454940 |
|---|---|
| Authors | B J Bloch, Brian Bloch (University of the Witwatersrand, corresponding author) |
| Year | 1990 |
| Volume | 21 |
| Issue | 1 |
| Pages | 12-20 |
| Publication date | 1990-02-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | South African Journal of Sociology (JOURNAL) |
| Journal identifiers | ISSN: 0258-0144 • E-ISSN: 1999-9135 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/02580144.1990.10432106 |
| OpenAlex | W2021709782 |
| Language | EN |
| References cited | 14 |
The author developed a theoretical and methodological framework to measure the extent of economic rationality in dating, that is, the extent to which males and females are aware of and weigh up the costs and benefits of dating. This framework was then used to conduct a survey of undergraduate university students. Separate questionnaires, with a combination of common and gender-specific questions, were developed for males and females and administered to 400 first-year commerce students. A total of 195 usable responses was obtained. Statistical analysis validated the approach to the subject as well as the research methodology. The results suggested that opportunity cost is a lesser influence on dating behaviour than direct monetary and non-monetary costs. Clear cost and benefit rankings could be identified. The predominant benefit for both genders was companionship, which took precedence over the sexual aspect of a relationship. Respondents evinced moderate levels of overall rationality
Actuarial science · Economics · Interpersonal relationship · Political science · Rationality · Attachment and Relationship Dynamics · Computer Science · Evolutionary Psychology and Human Behavior · Marriage and Sexual Relationships · Psychology · Social Psychology
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| Highly cited | No |
|---|