Facebook during American election Campaigns
A tool for mobilization, fundraising and voting influence
Bibliographic Data
| ID | 20489092 |
|---|---|
| Authors | Amel Ghermaoui (0000-0001-5493-3971, Université de Mostaganem, corresponding author) |
| Year | 2015 |
| Volume | 14 |
| Issue | 2 |
| Pages | 41-51 |
| Publication date | 2015-12-31 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Traduction et Langues (JOURNAL) |
| Journal identifiers | ISSN: 1112-3974 • E-ISSN: 2600-6235 |
| Publisher | University of Oran 2 Mohamed Ben Ahmed (PUBLISHER • DZ) |
| DOI | 10.52919/translang.v14i2.759 |
| OpenAlex | W2782367683 |
| Language | EN |
| Citations received | 1 |
| References cited | 3 |
U.S politicians have introduced a modern way in their electoral campaigns through the use of social media sites in order to transmit their political messages for mobilization purposes. In fact, such sites allow candidates to market themselves and to facilitate interaction with their potential voters. Social media constitutes a shift in the media landscape, patterns a new guide for political communication, and allows candidates craft their political messages. Many scholars posit that traditional methods are losing ground in our modern times. Social networking sites like Face book show their successful use allowing reaching voters and influencing their choices. The purpose of this article is concerned with the analysis of the role this modern way plays taking the American election campaign case. As an example, Barack Obama’s campaign is taken as an example
Advertising · Business · Craft · Mobilization · Political science · Politics · Public relations · Social media · Social science · Sociology · Voting · Law · Social Media and Politics
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,14 |
| Citation span | 2019 - 2019 (1) |
| Citation velocity | historical |
| Highly cited | No |