Crowdsourcing

Global search and the twisted roles of consumers and producers

Bibliographic Data

ID20501166
AuthorsRobert M Bauer (Johannes Kepler University Linz, Austria, corresponding author), Thomas Gegenhuber (Johannes Kepler University Linz, Austria)
Year2015
Volume22
Issue5
Pages661-681
Publication date2015-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueOrganization (JOURNAL)
Journal identifiersISSN: 1350-5084 • E-ISSN: 1461-7323
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/1350508415585030
PMID27524930
OpenAlexW2235631193
LanguageEN
Citations received18
References cited92

Crowdsourcing spreads and morphs quickly, shaping areas as diverse as creating, organizing, and sharing knowledge; producing digital artifacts; providing services involving tangible assets; or monitoring and evaluating. Crowdsourcing as sourcing by means of ‘global search’ yields four types of values for sourcing actors: creative expertise, critical items, execution capacity, and bargaining power. It accesses cheap excess capacities at the work realm’s margins, channeling them toward production. Provision and utilization of excess capacities rationalize society while intimately connecting to a broader societal trend twisting consumers’ and producers’ roles: leading toward ‘working consumers’ and ‘consuming producers’ and shifting power toward the latter. Similarly, marketers using crowdsourcing’s look and feel to camouflage traditional approaches to bringing consumers under control preserve producer power

Business · Crowdsourcing · Economic geography · Economics · Political science · Sociology · Innovation and Socioeconomic Development · Law · Open Source Software Innovations · Service and Product Innovation · Marketing

Tools

Open DOISci-HubOpen Access