Ethos, culture and reform pattersn

Some British‐Yugoslav comparison

Bibliographic Data

ID20501423
AuthorsŽeljko Šević (Royal Navy, corresponding author)
Year2003
Volume10
Issue2
Pages53-74
Publication date2003-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCross Cultural Management An International Journal (JOURNAL)
Journal identifiersISSN: 1352-7606 • E-ISSN: 1758-6089
PublisherEmerald (PUBLISHER)
DOI10.1108/13527600310797595
OpenAlexW2051501020
LanguageEN
References cited26

This article analyses value preferences and basic cultural behavioural patterns in two fairly diverse countries/societies: Britain and Yugoslavia. It is, from the very outset, assumed that both countries are undergoing a period of significant social changes, both political and social. The UK is introducing the policy of devolution with significant constitutional changes pending, while the Yugoslav society is recovering from the conflict in the area, economic slowdowns and is searching for its new identity. Due to long‐standing British interests in the Balkans, the attractiveness of a virtually unpenetrated Yugoslav market and the vast opportunities for investment pending the solution of political crises in the Balkans, it is expected that British investors, companies and entrepreneurs will be interested in establishing business links in Yugoslavia, and therefore it is more than useful to analyse basic cultural patterns of both societies, expressed through public opinion polls and informal exchange of opinions (used only in anecdotal manner). It is concluded that although both societies are shaped in the dominant European manner, there are also many differences between them, but none of them so significant as to pose an obstacle to a successful business co‐operation

Attractiveness · Ethos · Parliament · Political economy · Political science · Politics · Sociology · Balkans: History, Politics, Society · Culture, Economy, and Development Studies · International Business and FDI · Law

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