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The Importance and Relevance of Cross‐cultural Management

Bibliographic Data

ID20501541
AuthorsAlan Fish (0000-0002-0254-4998, corresponding author)
Year1994
Volume1
Issue1
Pages35-38
Publication date1994-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCross Cultural Management An International Journal (JOURNAL)
Journal identifiersISSN: 1352-7606 • E-ISSN: 1758-6089
PublisherEmerald (PUBLISHER)
DOI10.1108/eb008375
OpenAlexW2065988217
LanguageEN
References cited5

There is little doubt that the face of business has changed. Examples of changed international and global business arrangements are evidenced in the form of new licensing arrangements, a variety of joint ventures and new types of business consortium, and industry and international trade blocks. The proposed formation of the Asia‐Pacific Economic Community (APEC) in the Asia‐Pacific region, Asian/American Free Trade Agreement (AFTA), the reformation of the European Community as well as new alliances between the public and private sectors, new approaches to attracting capital, the integration of different arms of business as well as the satisfaction of individual career needs as a consequence of these changes all point to circumstances that demand attention to effective cross‐cultural management practice. In each of these the importance of cross‐cultural management as a significant area for research attention and practical application is evidenced

Asia pacific · Business · Cross-cultural · International trade · Political science · Public relations · Sociology · International Business and FDI · International Student and Expatriate Challenges · Organizational Strategy and Culture · Finance · Marketing

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Citation velocityhistorical
Highly citedNo

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