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Understanding and explaining online personal information-sharing behaviours of New Zealanders

A new taxonomy

Bibliographic Data

ID20508337
AuthorsA Miriam B Lips, Elizabeth Eppel (0000-0001-5331-2911, Victoria University of Wellington), Elizabeth A Eppel
Year2017
Volume20
Issue3
Pages428-443
Publication date2017-03-04
Open AccessNo
TypeARTICLE
VenueInformation Communication & Society (JOURNAL)
Journal identifiersISSN: 1369-118X • E-ISSN: 1468-4462
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/1369118x.2016.1184697
OpenAlexW2347019543
LanguageEN
References cited15

Although research evidence shows that people have strong concerns about their privacy online, this does not necessarily mean that they do not share their personal information in varying online relationships. This paper presents New Zealand-based empirical research findings into people’s actual online information-sharing behaviours rather than their attitudes: the motivations, extent, and conditions under which individuals share their personal information in varying online relationships with commercial providers, with government, and on social networking sites. A grounded theory methodology and an abductive analysis were used to identify patterns in the findings and construct a new taxonomy of online information-sharing behaviours: contrary to existing taxonomies, all participants in this study are very privacy aware and make quite deliberate choices about what personal information they share online, with whom, to what extent, and under what circumstances. Four distinctive classifications of people’s online information-sharing behaviours were derived from this study: privacy pragmatists, privacy victims, privacy optimists, and privacy fatalists

Computer security · Empirical research · Information privacy · Information sharing · Internet privacy · Online participation · Personally identifiable information · The Internet · World Wide Web · Computer Science · Privacy, Security, and Data Protection · Psychology · Sexuality, Behavior, and Technology · Social Media and Politics

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Highly citedNo

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