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Exploring how a YouTube channel’s political stance is associated with early Covid-19 communication on YouTube

Bibliographic Data

ID20508366
AuthorsSeung Woo Chae (0000-0003-3660-8272, Indiana University, corresponding author), Noriko Hara (0000-0003-1915-1434, Indiana University)
Year2024
Volume27
Issue3
Pages618-644
Publication date2024-02-17
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueInformation Communication & Society (JOURNAL)
Journal identifiersISSN: 1369-118X • E-ISSN: 1468-4462
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/1369118x.2023.2227674
OpenAlexW4382281593
LanguageEN
Citations received1
References cited34

The unexpected chaos of the COVID-19 pandemic brought about a host of political discussions in the US, including conversations about the Trump administration’s COVID-related policies. During these conversations, major news outlets represented each political group’s stance using social media in addition to their traditional channels. This study explores how those news outlets’ political stances relate to early COVID-19 social media discourse with three distinct methods. We selected two YouTube videos about the World Health Organization (WHO)’s declaration of a pandemic from two news outlets with contrasting political stances, Fox News and MSNBC. Three types of analyses were conducted to compare those videos on different observation levels: (1) a video network analysis based on the YouTube recommendation algorithm, (2) a framing analysis exploring how differently the two news outlets delivered the news, and (3) a content analysis of viewer comments. Our results demonstrate that the videos were not directly connected to each other in the YouTube recommendation network, that they delivered the same news with contrasting frames, and that characteristics of the viewers’ comments – commenters’ political positions, roles in knowledge sharing, and social cues – significantly or partially significantly related to the YouTube channel’s political position. Based on these findings, we argue that while news outlets’ political stances were associated with the behaviors of all three types of agents on YouTube – news outlets, their viewers, and the platform – to some extent, the viewer groups’ knowledge-sharing behaviors did not significantly differ as the news outlets’ contrasting frames did

Advertising · Business · Internet privacy · Media studies · News media · Political science · Politics · Public relations · Social media · Sociology · Computer Science · History · Law · Media Studies and Communication · Medicine · Misinformation and Its Impacts · Social Media and Politics

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Unique citing works1
Citations per year1
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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