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Resumo

Examining Olympic opening and closing ceremonies from the perspective of relational creativity, this article analyzes the 1998 Nagano Winter Olympics' opening ceremony and the 2016 Rio Games' Japanese closing ceremony—both experimented with transitory meanings exploring alternative representations of Japan. We consider them as cases of relational creativity; the Nagano opening ceremony explored the fusion of local religious traditions and Western influences, while the Rio closing ceremony experimented with meanings of urban cosmopolitanism, consumerism, as well as cultural and social inclusivity.

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