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Questions of Modernization

Coding Speech, Regulating Attitude in Survey Research

Bibliographic Data

ID2108937
AuthorsBegüm Adalet (0000-0003-0910-1548, New York University, corresponding author)
Year2015
Volume57
Issue4
Pages912-941
Publication date2015-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueComparative Studies in Society and History (JOURNAL)
Journal identifiersISSN: 0010-4175 • E-ISSN: 1475-2999
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s0010417515000390
OpenAlexW2196552308
LanguageEN
Citations received1
References cited16

Foucauldian analyses and studies in the sociology of knowledge have provided vibrant accounts of the effects and lives of knowledge practices, yet they have been less attuned to their unexpected consequences upon reception in disparate settings. This article examines the employment of survey methodology as a means to enact modernization theory in non-Western areas during the early phases of the Cold War. An examination of the original questionnaires employed in sociologist Daniel Lerner's seminal text, The Passing of Traditional Society: Modernizing the Middle East, reveals an alignment between the ideal subject of modernization theory and the expectations placed upon the respondent. These expectations included familiarity with the conditions of the survey setting, impersonal relationships, the promise of anonymity, and the capacity for having and voicing opinions regarding otherwise improbable situations. Lerner's work and the studies it spawned did not merely measure and describe the attitudes of peasants, students, and administrators; they were intended to be performative: the interviews were designed to occasion the forms of subjectivity and interpersonal relations articulated and idealized by modernization theory. However, the researchers' interest in the very activity of survey-taking as a modernizing edifice was undercut by skeptical respondents, disorderly interviewer behavior, and the relentless remaking of coding procedures. In this reading, the questionnaires and their specific stipulations surface as artifacts of knowledge practices that nonetheless overflow the intentions of their coders, sponsors, and creators

Epistemology · Modernization theory · Performative utterance · Political science · Sociology · Subjectivity · American History and Culture · Contemporary Sociological Theory and Practice · German Social Sciences and History · Law · Psychology · Social Psychology

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Unique citing works1
Citations per year1
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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