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Conceptualising responsibility in the aftermath of the horsemeat adulteration incident

An online study with Irish and UK consumers

Bibliographic Data

ID21149136
AuthorsÁine Regan (0000-0002-3754-0014, University College Dublin, corresponding author), Afrodita Marcu (0000-0002-5918-3417, University of Surrey), Liran Christine Shan, Patrick Wall (0000-0001-5233-8714, University College Dublin), Julie Barnett (0000-0001-5740-0863, University of Bath), Aine McConnon (0000-0002-3148-2933, University College Dublin)
Year2015
Volume17
Issue2
Pages149-167
Publication date2015-02-17
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueHealth Risk & Society (JOURNAL)
Journal identifiersISSN: 1369-8575 • E-ISSN: 1469-8331
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13698575.2015.1030367
OpenAlexW2148104039
LanguageEN
Citations received4
References cited35

Understanding how consumers react to what is happening as a crisis evolves is crucial for those charged with risk management and risk communication. Responsibility, blame and accountability are important concepts in any crisis, particularly when consumer confidence has been damaged. In this article, we examine to what extent, and to what effect, responsibility, blame and accountability figure in consumer reactions in the immediate aftermath of a food crisis. The data we draw on in this article is derived from an online engagement study that took place in ‘real time’ as the crisis unfolded. Through this study, we were able to explore how consumers responded to the adulteration of processed beef products with horsemeat in early 2013 in Ireland and the UK. We found that consumers attributed causal responsibility and allocated blame for the adulteration to three factors: the deliberately deceitful practices of the food industry, the complexity of the food supply chain and demand from (other) consumers for cheap food. We found that consumers were willing to begin the process of rebuilding their confidence in the food system and accountability was viewed as the primary means for restoring confidence

Advertising · Business · Environmental health · Irish · Sociology · Food Safety and Hygiene · Identification and Quantification in Food · Medicine · Philosophy · Psychology · Risk Perception and Management

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Unique citing works4
Citations per year0,4
Citation span2016 - 2021 (6)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 4

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