A Critical Political Economy Perspective on Indian Television
STAR, Hotstar, and Live Sports Streaming
Bibliographic Data
| ID | 21188136 |
|---|---|
| Authors | Mahima Singh (0000-0002-1727-4230, Indian Institute of Technology Indore), Akshaya Kumar (0000-0003-1309-2947, Indian Institute of Technology Indore) |
| Year | 2023 |
| Volume | 21 |
| Issue | 1 |
| Pages | 18-32 |
| Publication date | 2023-02-21 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | tripleC Communication Capitalism & Critique Open Access Journal for a Global Sustainable Information Society (JOURNAL) |
| Journal identifiers | ISSN: 1726-670X • E-ISSN: 1726-670X |
| Publisher | Information Society Research (PUBLISHER) |
| DOI | 10.31269/triplec.v21i1.1395 |
| OpenAlex | W4321446405 |
| Language | EN |
| Citations received | 3 |
| References cited | 12 |
The Indian television industry is transforming via an increasing number of Over-the-Top (OTT) platforms. This shift from broadcast to OTT has given rise to research assessing the impact on the television ecosystem. With the case of Star Network, this study examines how the emergence of live sports streaming has affected the power dynamics in the sports broadcasting ecosphere. This study employs the Critical Political Economy framework to address the following question: How do television-based media conglomerates – and by extension television itself – negotiate the challenge of Internet-based digital media in India? Keeping the focus on sports live-streaming services, we study the transition from Star television network to Disney+ Hotstar, its corresponding OTT platform. We however argue that the Political Economy of Communication holds its ground despite the apparently disruptive promise of web-based platforms. Despite the Internet posing new challenges in terms of distribution networks, media conglomerates find a way to convert their dominance of the television industry into the OTT space
Advertising · Business · Mass media · Media conglomerate · Negotiation · New media · Political science · Politics · Telecommunications · The Internet · World Wide Web · Cinema and Media Studies · Computer Science · Engineering · South Asian Cinema and Culture · Sport and Mega-Event Impacts
| Unique citing works | 3 |
|---|---|
| Citations per year | 1,5 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |