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Theorizing the Role of Group Dynamics in Social Normative Influence on Pro-Environmental Behaviours Across Cultures

Bibliographic Data

ID21190070
AuthorsRain Wuyu Liu (0000-0002-3977-5351, University of Arizona, corresponding author), Xuan Li (0000-0003-0366-872X, University of Arizona), Taylor Ann Foerster (0000-0002-5155-1422, Oregon State University), Jie Zhuang (0000-0002-3332-2044, Texas Christian University), Kwaku Sarpong Danso (University of Arizona)
Year2026
Volume55
Issue1
Pages71-96
Publication date2026-01-02
Open AccessNo
TypeARTICLE
VenueJournal of Intercultural Communication Research (JOURNAL)
Journal identifiersISSN: 1747-5759 • E-ISSN: 1747-5767
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/17475759.2025.2586553
OpenAlexW4416159604
LanguageEN
Citations received1
References cited45

Pro-environmental behaviors (PEB) are inherently collective, influenced by social norms and cultural contexts. Yet the role of group dynamics in normative influence remains underexplored. This study examines how group identity and group orientation moderate normative effects on PEB through a survey on anti-littering in Ghana and an experiment on reusable bag adoption in the U.S. Results showed that social norms increased intentions in the U.S. but had limited effects in Ghana. Group identity moderated descriptive norms differently across cultures. A three-way interaction among injunctive norms, group identity, and group orientation emerged in the U.S. Implications for culturally grounded interventions were discussed

Group dynamic · Normative · Normative social influence · Social dynamics · Environmental Education and Sustainability · Risk Perception and Management · Social and Intergroup Psychology

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Citations per year1
Citation span2026 - 2026 (1)
Highly citedNo

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