Food for Thought
Investigating Communication Strategies to Counteract Moral Disengagement Regarding Meat Consumption
Bibliographic Data
| ID | 21192597 |
|---|---|
| Authors | Benjamin Buttlar (0000-0003-2660-9204, Universität Trier, corresponding author), Alisa Rothe (Universität Trier), Simon Kleinert (0000-0003-2261-978X, Universität Trier), L Albert Hahn (0000-0001-5989-5396, Universität Trier), Lena Hahn (Universität Trier), Eva Walther (0000-0001-8416-5002, Universität Trier) |
| Year | 2021 |
| Volume | 15 |
| Issue | 1 |
| Pages | 55-68 |
| Publication date | 2021-01-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Environmental Communication (JOURNAL) |
| Journal identifiers | ISSN: 1752-4032 • E-ISSN: 1752-4040 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/17524032.2020.1791207 |
| OpenAlex | W3045266530 |
| Language | EN |
| Citations received | 10 |
| References cited | 42 |
Eating less meat would benefit environmental sustainability, human health, and animal welfare. Providing information about this, however, does often not lead people to adopt according beliefs, attitudes or behaviors. In fact, dietary changes are often prevented by dissonance reduction (i.e. moral disengagement) if information elicits a conflict regarding meat. In the present investigation we thus aimed to address moral disengagement via a communication strategy that consisted of two stages: In Stage I, we presented information by showing distressing scenes from animal agriculture. In Stage II, we then counteracted moral disengagement in a dialog. Two studies indicate that, following the dialog, people’s evaluations of meat changed and their willingness to eat meat decreased; this seemed to result from lowered moral disengagement. By providing an empirically tested communication strategy for addressing moral disengagement on the exemplary conflict regarding meat, we hope to inspire research and interventions that intend to communicate (environmental) issues
Animal welfare · Cognitive dissonance · Dialog box · Disengagement theory · Moral disengagement · Psychological intervention · Sociology · Sustainability · Agriculture Sustainability and Environmental Impact · Animal and Plant Science Education · Environmental Education and Sustainability · Medicine · Psychology · Social Psychology
Escaping from the meat paradox
Reconceptualizing selective moral disengagement mechanisms as continuums of moral influence
Daily reminders about the animal-welfare, environmental and health consequences of meat and their main and moderated effects on meat consumption
On (not) seeing the chicken
The effectiveness of animal welfare-, environmental-, and health-focused video appeals on implicit and explicit wanting of meat and intentions to reduce meat consumption
“Meat” Me in the Middle
Criminalising (cubes of) truth
Morally admirable or moralistically deplorable? A theoretical framework for understanding character judgments of vegan advocates
The model of ambivalent choice and dissonant commitment
Addressing Behavior and Policy Around Meat
A Theory of Cognitive Dissonance
Global diets link environmental sustainability and human health
Consumer Attitudes Towards Environmental Concerns of Meat Consumption
The ABC of Ambivalence
G*Power 3
Reducing food’s environmental impacts through producers and consumers
When Meat Gets Personal, Animals’ Minds Matter Less
“I Drink It Anyway and I Know I Shouldn't”
“Stop Blaming the Cows!”
The lure of rationality
Boomerang Effects in Science Communication
Meta-analyses of the determinants and outcomes of belief in climate change
Intention—Behavior Relations
Pursuing a Low Meat Diet to Improve Both Health and Sustainability
Dissociating meat from its animal origins
Moral Disengagement in Harmful but Cherished Food Practices? An Exploration into the Case of Meat
Measuring the meat paradox
Rationalizing meat consumption. The 4Ns
Efforts to overcome vegetarian-induced dissonance among meat eaters
Meatless days” or “less but better”? Exploring strategies to adapt Western meat consumption to health and sustainability challenges
Ambivalence towards meat
Meat-related cognitive dissonance
Attitudes towards following meat, vegetarian and vegan diets
Meat eaters by dissociation
Can we cut out the meat of the dish? Constructing consumer-oriented pathways towards meat substitution
The role of meat consumption in the denial of moral status and mind to meat animals
Resolving the Meat-Paradox
Meat traditions. The co-evolution of humans and meat
Moral Disengagement in the Perpetration of Inhumanities
| Unique citing works | 10 |
|---|---|
| Citations per year | 2,5 |
| Citation span | 2022 - 2025 (4) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 9 |