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Fight or Flight

How Advertising for Air Travel Triggers Moral Disengagement

Dados Bibliográficos

ID21192809
AutoresMarlis Stubenvoll (0000-0003-1870-0403, University of Vienna, autor correspondente), Ariadne Neureiter (0000-0002-2121-9402, University of Vienna)
Ano2021
Volume15
Fascículo6
Páginas765-782
Data de publicação2021-08-18
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoEnvironmental Communication (JOURNAL)
Identificadores do periódicoISSN: 1752-4032 • E-ISSN: 1752-4040
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/17524032.2021.1899956
OpenAlexW3154134262
IdiomaEN
Citações recebidas7
Referências citadas36

Advertising frequently promotes environmentally detrimental consumption choices such as air travel. To date, the effects of these ads on individuals’ moral evaluation of unsustainable behaviors are still little understood. This study with a quota-based sample in Germany (N = 199) explored whether individuals morally disengage from the harmfulness of flying due to ad exposure. Based on the theory of moral disengagement (Bandura, 2016, Moral disengagement: How people do harm and live with themselves. Worth Publishers), we investigated whether individuals neglect negative consequences, seek moral justification or displace responsibility for flying behaviors after seeing flight advertising. The results suggested that individuals low in climate change concern become more neglectful of the consequences of flying, while climate change concerned individuals exhibited the opposite reaction. Irrespective of individuals’ level of climate change concern, ad exposure increased recipients’ displacement of responsibility to other actors. Moreover, we found a correlation between mechanisms of moral disengagement and flying intentions as well as support for aviation policies

Air travel · Aviation · Disengagement theory · Harm · Moral disengagement · Moral responsibility · Morality · Political science · Sociology · Behavioral Health and Interventions · Climate Change Communication and Perception · Psychology · Social and Intergroup Psychology · Social Psychology

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Obras citantes distintas7
Citações por ano2,33
Intervalo de citações2023 - 2026 (4)
Velocidade de citaçãocurrent
Altamente citadoNão
Tipos de citaçãoNeutras: 7
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