Creative Leadership Affecting Organizational Performance according to the Balanced Scorecard

A Case Study of Public Limited Companies in Bangkok, Thailand

Bibliographic Data

ID21196244
AuthorsSukhumpong Channuwong (Krirk University, corresponding author), Sukhumpong Channuwong Sukhumpong Channuwong, Teeradej Snongtaweeporn (0000-0002-3817-7907, Bangkok University), Teeradej Snongtaweeporn Teeradej Snongtaweeporn, Boontham Harnphanich (Ramkhamhaeng University), Boontham Harnphanich Boontham Harnphanich, Wannee Benjawatanapon (Pathumthani University), Wannee Benjawatanapon Wannee Benjawatanapon, Suchart Katangchol (Valaya Alongkorn Rajabhat University), Suchart Katangchol Suchart Katangchol, Suwanna Vongsurakrai (Southeast Asia University), Suwanna Vongsurakrai Suwanna Vongsurakrai, Nuttawat Chantarotron (Krirk University), Nuttawat Chantarotron Nuttawat Chantarotron, Songkrit Trerutpicharn (Ramkhamhaeng University), Songkrit Trerutpicharn Songkrit Trerutpicharn, Thumrongsak Damrongsiri (Krirk University), Thumrongsak Damrongsiri Thumrongsak Damrongsiri, Rungradit Kongyoungyune (Krirk University), Rungradit Kongyoungyune Rungradit Kongyoungyune
Year2023
Volume33
Pages4034-4057
Publication date2023-03-20
Open AccessNo
TypeARTICLE
VenueJournal of Namibian Studies History Politics Culture (JOURNAL)
Journal identifiersISSN: 1863-5954 • E-ISSN: 2197-5523
PublisherDewspublication (PUBLISHER)
DOI10.59670/jns.v33i.1272
OpenAlexW4384304870
LanguageEN
Citations received1
References cited1

This paper aims to analyze a relationship and the effect of creative leadership on organizational performance according to the Balanced Scorecard of Public Limited Companies in Bangkok. The samples used in this study were 370 participants who were administrators, general managers, department heads and employees working in Public Limited Companies located in Bangkok metropolitan areas. The research questionnaire was used as a tool to collect data. Statistics used in this study consisted of percentage, mean, standard deviation, Pearson Correlation and Multiple Regression Analysis (MRA). The research results indicated that creative leadership was positively related to organizational performance of Public Limited Companies in Bangkok. Creative leadership also had an effect on organizational performance of Public Limited Companies. The variable of creative leadership which had the highest effect on organizational performance was creativity (Beta = .528, p

Balanced scorecard · Business · Creativity · Economics · Geography · Knowledge management · Management · Metropolitan area · Organizational performance · Political science · Public relations · Business and Economic Development · Computer Science · Psychology · Social Psychology · Water and Wastewater Treatment · Finance · Marketing

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