Rebranding the Cultural Legacy of Communism

The Golden Stag Festival (Braşov, Romania) and Local Placemaking

Bibliographic Data

ID21208172
AuthorsIoan Sebastian Jucu (0000-0002-6509-0161, West University of Timişoara, corresponding author)
Year2020
Volume22
Issue4
Pages478-493
Publication date2020-07-03
Open AccessNo
TypeARTICLE
VenueJournal of Balkan and Near Eastern Studies (JOURNAL)
Journal identifiersISSN: 1944-8953 • E-ISSN: 1944-8961
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/19448953.2020.1775400
OpenAlexW3033229227
LanguageEN
Citations received2

Music festivals have always had a key role in the production and reproduction of urban identities, regardless of the various leading political systems. This paper focuses on the Golden Stag Pop Music Festival (Brasov, Romania) as a particular case study in-depth investigated. It emphasizes the festival’s distinctive and complex issues: from a former communist era festival (a rather unusual form of heritage), it was rebranded as a completely new post-communist musical event. The festival plays an important role in the post-socialist place-making of Brasov. The study aims to unpack the issues of rebranding this festival as part of the cultural legacy of communism enhancing the local placemaking. The research uses a multi-method approach all-through the study with quantitative and qualitative analysis. In addition, ethnographic research and visual methodologies were used to examine this emblematic music festival. The findings are designed to inspire local urban agendas of all involved actors to rebrand the festival, thus refashioning the cultural legacy of communism and enhancing the local placemaking

Aesthetics · Art · Communism · Placemaking · Political science · Politics · Rebranding · Sociology · Tourism · Urban design · Visual arts · Cultural Heritage Management and Preservation · Cultural Industries and Urban Development · Law · Sport and Mega-Event Impacts · Architecture

Tools

Open DOI