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Facial Impressions Are Not Set in Stone

Voice-Driven Changes in Facial Representations Obtained via Reverse Correlation

Bibliographic Data

ID21209469
AuthorsMatteo Masi (0000-0001-6436-1663, University of Milano-Bicocca, corresponding author), Maria Brambilla (0000-0002-4774-3309, University of Milano-Bicocca)
Year2025
Publication date2025-12-30
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocial Psychological and Personality Science (JOURNAL)
Journal identifiersISSN: 1948-5506 • E-ISSN: 1948-5514
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/19485506251407072
OpenAlexW7117560373
LanguageEN
References cited38

Research has shown that face-based impressions change when integrated with valence-inconsistent voices. Yet, it remains unclear whether listening to a voice also alters mental representations of faces. We tested this possibility using reverse correlation (RC) in two preregistered experiments with Italian Prolific users. In Experiment 1 ( N = 61), participants formed impressions based on negative behavioral statements about a target person (Time 1) and completed the RC task to visualize face representations (classification images). Next, they formed new impressions on valence-(in)consistent voices (Time 2) before repeating the RC task. In Experiment 2 ( N = 120), participants memorized a positive or negative face at Time 1 to measure spontaneous face impressions without requiring an explicit judgment. Classification images were created only after listening to valence-(in)consistent voices at Time 2. Across both experiments, independent judges rated the images ( N total = 140). Valence-inconsistent voices changed the perceived valence of the mental face representations. Implications for cross-modal impression formation are discussed

Active listening · Correlation · Face perception · Facial expression · Impression · Impression formation · Evolutionary Psychology and Human Behavior · Face Recognition and Perception · Memory Processes and Influences

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