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Between promise and peril

Users’ risk–benefit trade-offs in their generative AI usage

Bibliographic Data

ID21214706
AuthorsHongjie Tang (0000-0002-8798-7738, Tsinghua University), Mengxue Ou (0000-0002-0130-7640, Peking University, corresponding author), Han Zheng (0000-0003-4032-4299, Wuhan University)
Year2025
Volume12
Issue4
Publication date2025-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBig Data & Society (JOURNAL)
Journal identifiersISSN: 2053-9517 • E-ISSN: 2053-9517
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/20539517251410046
OpenAlexW7117295864
LanguageEN
Citations received3
References cited49

The rapid adoption of generative AI (GenAI) has intensified public discourse on its risks and benefits. However, research remains limited on how users perceive these risks and benefits across varying psychological distances and how they balance these perceptions in their adoption decisions. Drawing on construal level theory and regulatory focus theory, we conducted in-depth interviews with GenAI users ( N = 30). Findings reveal that users perceive GenAI's risks and benefits across proximal and distal dimensions concurrently. In their adoption decisions, they demonstrate either promotion-focused orientations (i.e. risk downplaying and strength prioritization) to emphasize GenAI's benefits or prevention-focused orientations (i.e. privacy protection, output scrutinization, and reliance abstinence) to mitigate its risks. This study provides theoretical and practical implications for AI adoption and risk communication, contributing to a deeper understanding of how users navigate the complexities of emerging AI technologies

Construal level theory · Generative grammar · Generative model · Perception · Regulatory focus theory · Risk perception · AI in Service Interactions · Behavioral Health and Interventions · Ethics and Social Impacts of AI

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Unique citing works3
Citations per year3
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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