Business, soft power, and whitewashing

Three themes in the US media coverage of “The Great Wall” film

Bibliographic Data

ID21215420
AuthorsXiaoqun Zhang (0000-0001-5709-5731, University of North Texas, corresponding author)
Year2017
Volume2
Issue3-4
Pages317-332
Publication date2017-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueGlobal Media and China (JOURNAL)
Journal identifiersISSN: 2059-4364 • E-ISSN: 2059-4372
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/2059436418755532
OpenAlexW2790999024
LanguageEN
Citations received2
References cited26

Applying the grounded theory approach, this study identified three major themes– business, soft power, and whitewashing–in the US media coverage of “The Great Wall” film, which is the biggest co-production between Hollywood and China in history. It also discussed the interconnections among the three themes and the implications of these interconnections. The connection between business and soft power revealed China’s strategy of enhancing its soft power through business collaborations with Hollywood. The connections between whitewashing and business, and between whitewashing and soft power, suggested the dialectical dynamics among them. This complex dynamics would influence the soft power of both China and the United States

Physics · Political science · Soft power · Law · Media Studies and Communication

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