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Domestic Tourist Satisfaction

Implications for “One Commune One Product” Eco-Tourism Development in the Mekong Delta of Vietnam

Bibliographic Data

ID21215996
AuthorsNguyen Thuy Trang (0009-0006-9174-0064, Can Tho University), Vo Hong Tu (0000-0002-7000-1549, Can Tho University)
Year2021
Volume38
Issue4
Pages1042-1050
Publication date2021-12-31
Open AccessYes
TypeARTICLE
VenueGeoJournal of Tourism and Geosites (JOURNAL)
Journal identifiersISSN: 2065-0817 • E-ISSN: 2065-1198
PublisherAsociatia de Geografie, Turism si Sport (PUBLISHER)
DOI10.30892/gtg.38408-742
OpenAlexW3207881276
LanguageEN
Citations received4
References cited20

Eco-tourism being one of six groups of OCOP products plays a key role in the rural economic development. However, there are limited empirical evidences on the impacts of destination attributes of OCOP tourism on tourist satisfaction. Thus, the objective of this current study is to investigate the impacts of OCOP eco-tourism destination attributes on tourist satisfaction. The study conducted face-to-face interviews with 200 eco-tourists and employed exploratory factor analysis and multiple regression. The study found that the shared social and environmental responsibilities - core characteristics of OCOP tourism have the highest effect on tourist satisfaction. The study also provides some policy implications for sustainable development of OCOP eco-tourism destinations in the Mekong Delta

Business · Core product · Destinations · Ecotourism · Empirical research · Geography · Mekong delta · Political science · Rural tourism · Sustainable development · Tourism · Tourism geography · Tourist destinations · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Religious Tourism and Spaces · Marketing

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Citations per year1
Citation span2022 - 2025 (4)
Highly citedNo

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