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Developing Smart Tourism Using Virtual Reality as a Tourism Promotion Strategy in Indonesia

Bibliographic Data

ID21216338
AuthorsIdris Idris (0000-0002-0629-4762, State University of Malang), Khofifatu Rohmah ADI (0000-0002-0925-722X, State University of Malang), Rizky FIRMANSYAH (0000-0001-7172-2973, State University of Malang), Ardhina NADHIANTY (State University of Malang), Mokhamad Husni MOBAROQ (State University of Malang), Pangestu Gusti PUTRI, Adam Satriya PRATAMA (State University of Malang), Efrina Rizkya WAHONO (State University of Malang)
Year2021
Volume35
Issue2
Pages332-337
Publication date2021-06-30
Open AccessYes
TypeARTICLE
VenueGeoJournal of Tourism and Geosites (JOURNAL)
Journal identifiersISSN: 2065-0817 • E-ISSN: 2065-1198
PublisherAsociatia de Geografie, Turism si Sport (PUBLISHER)
DOI10.30892/gtg.35210-656
OpenAlexW3158599475
LanguageEN
Citations received4
References cited12

Technological developments have forced several sectors to adapt to technology, one of which is the tourism sector. Departing from the need for effective and efficient promotional tools in the development and marketing strategies of potential tourism destinations in Indonesia, this study aims to develop a tourism information system (SIPADU) with the concept of mtourism based on android using virtual reality technology. The research and development (R&D) was used as a research method by applying ADDIE model (analysis, design, develop, implementation, and evaluation) in the development process. This study found that SIPADU, in practical terms, is feasible to be used as an effective Android-based promotional media for tourism promotion in Indonesia. In addition, the development of this product can help travelers to obtain tourist information easily and quickly, and can become a medium for sustainable tourism development

Business · New product development · Political science · Sustainable development · Tourism · Computer Science · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Technology Adoption and User Behaviour · Marketing

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    Open Access•Yunpeng Li, Clark Hu et al.•Tourism Management•2017

  • How ICT shifts the power balance of tourism distribution channels

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    Open Access•Tony Jung, Timothy Jung et al.•Tourism Management•2015

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Citations per year0.8
Citation span2021 - 2023 (3)
Highly citedNo

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Open DOIOpen Access
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