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Adaptive Strategies Employed by the Mice Sector in Response to Covid-19

Bibliographic Data

ID21216353
AuthorsRefiloe Julia LEKGAU (0000-0002-0303-7592), Tembi M Tichaawa (0000-0002-1913-3730, University of Johannesburg)
Year2021
Volume38
Issue4
Pages1203-1210
Publication date2021-12-31
Open AccessYes
TypeARTICLE
VenueGeoJournal of Tourism and Geosites (JOURNAL)
Journal identifiersISSN: 2065-0817 • E-ISSN: 2065-1198
PublisherAsociatia de Geografie, Turism si Sport (PUBLISHER)
DOI10.30892/gtg.38427-761
OpenAlexW3217709781
LanguageEN
Citations received4
References cited25

COVID-19 has brought to the fore drastic and transformative changes to MICE tourism. The current study therefore sought to examine the adaptive responses employed by the MICE sector of South Africa to survive and maintain business continuity during the COVID-19 pandemic. Adopting a qualitative research design, 19 representatives of various subsectors of the MICE industry (including organisers, suppliers, and associations) were interviewed. The data reveals that the immediate strategies implemented by many MICE organisations involved the reevaluation of their operational costs. Moreover, the study found that the sector has readjusted its business models to include virtual events in order to ensure recovery and resilience in light of the pandemic. The study argues the importance of understanding adaptive strategies as broadening theory on tourism and crises (specifically to the MICE sector) as well as understanding the process of sector resilience post-COVID-19

2019-20 coronavirus outbreak · Biology · Business · Pandemic · Political science · Psychological resilience · Sociology · Tourism · Transformative learning · Computer Science · Diverse Aspects of Tourism Research · Medicine · Psychology · Social Psychology · Sport and Mega-Event Impacts · Tourism, Volunteerism, and Development · Virology

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  • Examining the Glocal Forces That Determined the Mice Tourism Recovery Post-Covid-19 Pandemic

    Open Access•Refiloe Julia LEKGAU, Tembi M Tichaawa•GeoJournal of Tourism and Geosites•2023

  • Les dynamiques d’une résilience sociale, environnementale et organisationnelle face à la Covid-19

    Hadjer Djedi, Samira Khettab•Leisure/Loisir•2025

  • Building pandemics resilience through adaptation and recovery strategies

    Masera D Ghaka, Agnes Sirima et al.•Development Southern Africa•2026

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  • The impact and recovering strategies of the Covid-19 pandemic

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  • Enhancing resilience in the Covid-19 crisis

    Diep Ngoc Su, Diep Luc Tra et al.•Current Issues in Tourism•2021

  • Systems thinking to facilitate “double loop” learning in tourism industry

    Ayham A M Jaaron, Pham Thuy Duong et al.•Journal of Sustainable Tourism•2023

  • Tourism Is Too Dangerous! Perceived Risk and the Subjective Safety of Tourism Activity in the Era of Covid-19

    Open Access•Tafadzwa Matiza, Elmarie Slabbert•GeoJournal of Tourism and Geosites•2021

  • Governance and Tourism Resilience During the Covid19 Crisis. Case Study Bukovina, Romania

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    Open Access•Jayne M Rogerson•GeoJournal of Tourism and Geosites•2021

  • Covid-19 Pandemic’s Impact on Tourism in Poland in March 2020

    Open Access•Bartosz Korinth, Ruwan Ranasinghe•GeoJournal of Tourism and Geosites•2020

  • Nature-Based Tourism Enterprise Adaptive Responses to Covid-19 in South Africa

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  • From Adaptation to Transformation

    Open Access•Viviane Clément, Jorge Rivera•Organization & Environment•2017

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Citations per year1.33
Citation span2023 - 2026 (4)
Highly citedNo

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