Destination Management and Public-Private Networks

Lambayeque is a region located on the northern coast of Peru, renowned for its cultural and natural wealth, where tourism has developed steadily. The purpose of this study is to establish the type of relationship that exists between destination management (GD) performance and its public-private networks (PPNs). The methodology used was a nonexperimental cross-sectional design with relational scope. Data were collected from January 2023 to January 2024, with a response rate of 93% among public and private organisations related to tourism. Two questionnaires were used to collect the data: one to analyse destination management (GD) performance, consisting of 51 questions with a Likert scale, and one questionnaire on relational networks, consisting of nine questions. The instruments were validated and reliability testing was carried out for their application. Google Forms and personal interviews were used to collect data. No sampling was used as the entire population was considered according to the exclusion criteria. The results obtained in the research indicate that there is a moderate positive relationship between the two variables, with the dimensions of product innovation, marketing, sustainable development, training in tourism and hospitality, risk management, and climate change having a moderate significant correlation with the dimension of systemic awareness of the variable Public-Private Networks. These are the areas that should be worked on with greater emphasis to achieve the good performance of the destination

Hospitality management studies · Likert scale · Population · Sustainable Management · Tourism · Validity · Diverse Aspects of Tourism Research · Educational and Organizational Development · Nationalism and Cultural Identity