Promoting the Image of Banda Aceh-Indonesia Becomes a Popular Tsunami-Tourism Destination City

The Moderating Roles of Cultural and Islamic Tourism Objects

Bibliographic Data

ID21216767
AuthorsHAFASNUDDIN HAFASNUDDIN (Universitas Syiah Kuala), M Shabri Abd Majid (0000-0003-3558-8783, Universitas Syiah Kuala), Syafruddin CHAN (0000-0003-0350-1102, Universitas Syiah Kuala)
Year2022
Volume44
Issue4
Pages1190-1199
Publication date2022-12-30
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueGeoJournal of Tourism and Geosites (JOURNAL)
Journal identifiersISSN: 2065-0817 • E-ISSN: 2065-1198
PublisherAsociatia de Geografie, Turism si Sport (PUBLISHER)
DOI10.30892/gtg.44402-934
OpenAlexW4302307751
LanguageEN
References cited10

This study aims to explore and analyze the moderating effects of Islamic and cultural tourism objects on the relationship between tsunami-related sites and the image of Banda Aceh city, Indonesia as a tsunami-tourism destination. Of 29.213 tourists who visited the city in 2019, 200 of them were selected as the sample of the study using a simple random sampling technique. The primary data collected through questionnaires and interviews were then analyzed using structural equation modeling (SEM)-based moderated multiple regression techniques. The study documented that tsunami-related sites and Islamic and cultural tourism objects have promoted the image of the city as a tsunami-tourism destination. Additionally, the cultural and Islamic tourism objects strengthened the effect of tsunami-related sites on the city image as a tsunami tourism destination. Thus, to further promote the city image as the tsunami-tourism destination, the tsunami-related sites, Islamic and cultural tourism-related objects must be preserved and enhanced

Archaeology · Destination Image · Destinations · Geography · Islam · Tourism · Community-based Tourism Development and Sustainability · Diverse Aspects of Tourism Research · Halal products and consumer behavior

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Open DOIOpen Access