(Re)thinking Thermalism in Europe From the Strategic Communication Perspective

A Theoretical Reflection

Bibliographic Data

ID21216795
AuthorsVera ANTUNES (0000-0001-5731-712X), Glauber Gonçalves (0000-0001-7001-3622), Cristina Estevão (0000-0002-2991-9139), Gisela Gonçalves
Year2022
Volume44
Issue4
Pages1200-1208
Publication date2022-12-30
Open AccessYes
TypeARTICLE
VenueGeoJournal of Tourism and Geosites (JOURNAL)
Journal identifiersISSN: 2065-0817 • E-ISSN: 2065-1198
PublisherAsociatia de Geografie, Turism si Sport (PUBLISHER)
DOI10.30892/gtg.44403-935
OpenAlexW4304196822
LanguageEN
References cited8

This research aims to present a conceptual approach to the strategic importance of communication in the thermal sector. This therefore seeks to identify and analyse the scientific publications addressing the thermal sector from the strategic communication perspective. Furthermore, this also sets out the objectives and conclusions of the studies and conveys their relationship with communication. This study correspondingly applies a Systematic Literature Review (SLR) in keeping with the PRISMA Statement method covering the Scopus and Web of Science databases with 27 articles incorporated into the qualitative analysis. The results demonstrate that the three clusters obtained via the similarity of words enable the identification of the features that frame strategic communication as an essential tool for leveraging and promoting thermalism. This study contributes to identifying strategies and operationalised guidelines impacting on the publications able to outline promising future research paths for better knowledge about thermal tourism in Europe

Data science · Knowledge management · Management science · Political science · Scopus · Tourism · Computer Science · Conferences and Exhibitions Management · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Engineering · Artificial Intelligence · Ecology

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Open DOIOpen Access