The Role of Anthropology in Retailing
An Autoethnographic Case Study
Bibliographic Data
| ID | 21222945 |
|---|---|
| Authors | David E McClendon (ET Enterprises (United Kingdom), corresponding author) |
| Year | 2010 |
| Volume | 1 |
| Issue | 2 |
| Publication date | 2010-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Business Anthropology (JOURNAL) |
| Journal identifiers | ISSN: 2155-6237 • E-ISSN: 2398-3671 |
| Publisher | North American Business Press (PUBLISHER) |
| DOI | 10.33423/ijba.v1i2.1197 |
| OpenAlex | W2101124388 |
| Language | EN |
| References cited | 6 |
As demonstrated by examples from my family business, the techniques of anthropology have a significant role in retailing. The research methods of anthropology facilitate qualitative observations, formal or informal interviews, and dialogues. Accordingly, the “life story approach” can be particularly useful. Many of these techniques can be usefully applied by lay people with minimal formal training in the field. In this article, by using life story and autoethnographic approaches, I share several personal stories with the readers of how anthropology was used in the different businesses in which my family and I were involved. Those who share the same practical business experiences as I, may learn how daily business operations can be studied, developed and managed. As a business owner, I recognize the importance of anthropological methods which benefit the business community through practical application
Applied anthropology · Autoethnography · Participant observation · Qualitative research · Sociology · Anthropology · Family Business Performance and Succession · Innovation and Socioeconomic Development
| Citation velocity | historical |
|---|---|
| Highly cited | No |