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Network Society and Enterprise Management Reforms

A Fieldwork Study in Daoxiangcun Group Co. Ltd

Bibliographic Data

ID21222948
AuthorsZhang Jijiao (Chinese Academy of Social Sciences), Yang Li (0000-0002-2835-6661, Chinese Academy of Social Sciences)
Year2022
Volume12
Issue2
Publication date2022-12-29
Open AccessNo
TypeARTICLE
VenueInternational Journal of Business Anthropology (JOURNAL)
Journal identifiersISSN: 2155-6237 • E-ISSN: 2398-3671
PublisherNorth American Business Press (PUBLISHER)
DOI10.33423/ijba.v12i2.5684
OpenAlexW4313327635
LanguageEN
References cited1

In a network society, the fast-changing economic situation brings about considerable challenges to traditional enterprises, especially for a “time-honored” enterprise like Daoxiangcun Group. It is an interesting academic topic for scholars to portray the ways in which these time-honored enterprises have achieved tradition-modernization transformation via the internet technology. This paper, by taking Daoxiangcun Group as a case study, makes an anthropological fieldwork research and analyzes the changes in the management of Daoxiangcun Group at four levels: network society as the macro structure, the baking industry as the meso structure, the company’s organizational structure and business processes as the micro structure. It is found that the tradition-modernization reforms reflect the pattern of “from outside to inside” to “from inside to outside”, and the pattern of "from top to bottom” to “from bottom to top”

Business · Corporate governance · Corporate group · Economics · Group structure · Macro · Management · Modernization theory · Network structure · Organizational structure · Political science · Sociology · China's Socioeconomic Reforms and Governance · Computer Science

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Highly citedNo

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