Impact of Social Media on Power Relations of Korean Health Activism

Bibliographic Data

ID21225199
AuthorsKyujin Shim (0000-0001-6391-1854, Singapore Management University, corresponding author)
Year2014
Volume2
Issue2
Pages72-83
Publication date2014-07-24
Open AccessYes
TypeARTICLE
VenueMedia and Communication (JOURNAL)
Journal identifiersISSN: 2183-2439 • E-ISSN: 2183-2439
PublisherCogitatio (PUBLISHER • PT)
DOI10.17645/mac.v2i2.7
OpenAlexW1964767092
LanguageEN
Citations received1
References cited2

This case study explores how the Korea Leukemia Patient Group (KLPG) uses social media in its internal communication strategy and how that empowers its relationship with external counterparts. This study’s findings indicate that the communication strategy of the local health Non-Governmental Organization (NGO) is changing in response to the increased effectiveness and impact of social media. Using social media (e.g., Twitter) the KLPG can quickly and effectively construct an issue-based advocacy group. Consequently, more legitimacy and representativeness through collected support from the general public have further empowered the KLPG. Yet, the sustainability component in the relationships built through social media use was not evidenced in the current findings. The effects of social media use were analyzed based on data from interviews with top-level KLPG executive members and general members, and from documentation and archival materials. Limitations and suggestions for future research are included

Documentation · Legitimacy · Political science · Politics · Public relations · Representativeness heuristic · Social media · Sociology · Computer Science · Knowledge Management and Sharing · Psychology · Public Relations and Crisis Communication · Social Media and Politics · Social Psychology

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