Online Ta’aruf as a Medium for Islamic Matchmaking

This study explores the development of digital technology and its impact on various aspects of social life, including the practice of matchmaking among young Indonesian Muslims. Online ta’aruf has emerged as an alternative to matchmaking based on Islamic values, adapting to the challenges of modern lifestyle and reflecting a response to the changing times. This research aims to understand how young Muslims perceive and practice online ta’aruf, as well as how the dimensions of religiosity and social values play a role in the process. This study employs a qualitative method with a phenomenological approach, involving in-depth interviews with informants who utilize online ta’aruf platforms from various regions in Indonesia. The findings indicate that online ta’aruf is perceived as a safer and more religiously permissible (halal) way than conventional dating. However, a significant dilemma arises from the tension between religious intentions and the practical reality that often resembles a pattern of mainstream digital matchmaking. While the primary motivation for use is religiosity—seeking relationships compliant with Islamic law (sharia)—practices such as intense, unmediated communication frequently diverge from ideal religious norms, closely resembling the pattern of digital dating. The value of religiosity is the primary motivation for using this platform, even though its interpretations and implementation vary widely, depending on educational background, personal beliefs, social environment, and involvement in the Islamic community. Consequently, there is a shift or transformation in the meaning of ta’aruf in the digital era as a space for negotiation between faith, norms, and technology. Therefore, the meaning of online ta’aruf not only functions as a medium for Islamic matchmaking but also reflects the dynamics of the religious values and identity of young Muslims who live in an increasingly digitized and normative-flexible society

Indonesian · Islam · Mainstream · Negotiation · Qualitative research · Religiosity · Sharia · Halal products and consumer behavior · Islamic Studies and Radicalism · Media, Religion, Digital Communication